U.S. Appliance Satisfaction Study
BENCHMARK APPLIANCE BRAND AND RETAILER SATISFACTION
The Appliance Satisfaction Study provides a comprehensive view of the appliance purchase and ownership experience. Benchmark customer satisfaction across appliance retailers and major household appliance categories to identify performance strengths, uncover improvement opportunities and drive customer loyalty.
What It Measures
A COMPLETE VIEW OF APPLIANCE PURCHASE AND OWNERSHIP SATISFACTION
The Appliance Satisfaction Study measures customer satisfaction across appliance retailers and major household appliance segments.
Product Categories
- Dishwashers
- Cooktops
- Freestanding Ranges
- Wall Ovens
- Over-the-Range
- Microwaves
- Refrigerators
- Clothes Washers
- Clothes Dryers
Retail Experience
Customer satisfaction with appliance retailers is evaluated across critical stages of the purchase experience.
Includes:
- Appliance Retailers
- Kitchen Appliances
- Laundry Appliances
- Purchase Experience
- Ownership Experience
How it works
HOW THE APPLIANCE SATISFACTION STUDY WORKS
The study captures feedback from consumers regarding both the appliance buying process and long-term ownership experience.
Study Highlights
- Measures satisfaction across appliance retailers and manufacturers
- Evaluates the complete customer journey from purchase through ownership
- Covers major kitchen and laundry appliance categories
- Identifies key drivers of customer satisfaction
- Benchmarks brand performance against competitors
Core Strengths
OPTIMIZE APPLIANCE PERFORMANCE AND CUSTOMER EXPERIENCE
The Appliance Satisfaction Study helps brands understand customer expectations, improve customer experience and strengthen competitive positioning.
Key Benefits
- Understand drivers of customer satisfaction
- Benchmark against industry leaders
Identify opportunities for improvement - Strengthen customer loyalty and advocacy
- Support product and retail experience enhancements
Business Impact
STRENGTHEN APPLIANCE BRAND AND RETAILER PERFORMANCE
Turn customer feedback into action with insights that support strategic decision-making and performance improvement.
Business Outcomes
• Increase customer satisfaction
• Improve competitive positioning
• Enhance retail and ownership experiences
• Support marketing and brand claims
• Track performance over time
• Inform investment and product strategies
Key Dates
2026
Fielding Begins: April 2025
Wave 1 Publish: January 15, 2026
Publish: July 15, 2026
Press release: July 15, 2026
2027
Fielding Begins: April 2026
Wave 1 Pulish: January 14, 2027
Publish: July 14, 2027
Press Release: July 14, 2027
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Paint Satisfaction Study as a prerequisite.
2026 & 2027 Brands Targeted to be Profiled
Profiled Brands
Appliance Retailer Brands (2026)
Best Buy
Costco
Lowe’s
Menards
P.C. Richard & Son
The Home Depot
(final profiled list will be available upon study publication)
Dishwasher Brands (2026)
Bosch
Frigidaire
GE Appliances
KitchenAid
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Freestanding Range Brands (2026)
Frigidaire
GE Appliances
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Cooktop Brands (2026)
Bosch
Frigidaire
GE Appliances
KitchenAid
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Wall Oven Brands (2026)
Frigidaire
GE Appliances
KitchenAid
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Over-the-Range Microwave Brands (2026)
Frigidaire
GE Appliances
KitchenAid
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Refrigerator Brands (2026)
Frigidaire
GE Appliances
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Clothes Washer Brands (2026)
GE Appliances
LG
Maytag
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Clothes Dryer Brands (2026)
GE Appliances
LG
Maytag
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Appliance Retailer Brands (2027)
Best Buy
Costco
Lowe’s
Menards
P.C. Richard & Son
The Home Depot
(final profiled list will be available upon study publication)
Dishwasher Brands (2027)
Bosch
Frigidaire
GE Appliances
KitchenAid
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Range Brands (2027)
Frigidaire
GE Appliances
LG
Samsung
Whirlpool
KitchenAid
(final profiled list will be available upon study publication)
Cooktop Brands (2027)
Frigidaire
GE Appliances
KitchenAid
LG
Samsung
Whirlpool
Maytag
(final profiled list will be available upon study publication)
Wall Oven Brands (2027)
Frigidaire
GE Appliances
KitchenAid
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Over-the-Range Microwave Brands (2027)
Frigidaire
GE Appliances
KitchenAid
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Refrigerator Brands (2027)
Frigidaire
GE
LG
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Clothes Washer Brands (2027)
GE
LG
Maytag
Samsung
Whirlpool
(final profiled list will be available upon study publication)
Clothes Dryer Brands (2027)
GE Appliances
LG
Maytag
Samsung
Whirlpool
(final profiled list will be available upon study publication)
DESIGNED FOR APPLIANCE INDUSTRY LEADERS
- Appliance manufacturer executives
- Retail and merchandising leaders
- Product and category management teams
- Customer experience professionals
- Brand and marketing strategists
- Market and competitive intelligence teams
- Sales and channel development leaders
- Consumer insights professionals
PowerSource
Insights Available at a Touch of a Button
Subscribers have full access to benchmark reporting, competitor analysis, and more with PowerSource.
