Are consumers in the United States learning to persevere through turbulent economic times? Given the latest data from JD Power, that certainly seems to be the case.
The overall financial health of consumers in the United States improved, as the percentage of financially healthy consumers hit its highest point in 13-months. What’s more, fewer say they are having a hard time keeping up with the price of goods—even as costs remain high—and fewer are changing their summer travel plans due to cost.
Financial Health Gets a Lift
After a discouraging turn in May, the number of consumers who are financially healthy rose to 37% in June. This reflects a 13-month high.
The positive development also translated to consumers’ dealings with inflation. Nearly two-thirds (66%) of those surveyed said the cost of goods is increasing faster than their income, which reflects a monthly decline of 4 percentage points. The improvement was spread throughout all levels of consumer financial health, with consumers in the overextended category seeing the biggest monthly improvement. Currently, 54% of those classified as overextended say the price of things they buy is rising faster than their income, down from 58% in May of 2025.
While consumers currently suggest their financial health may be improving, data in the months ahead will indicate if this is the start of a deeper trend or just something temporary.
Travel Liftoff?
Consumers are also still planning summer travel. More than three-fourths (76%) of consumers say they will travel this summer, up from 74% a year ago. That’s noteworthy, because it shows that consumers were still making plans, even as financial health fluctuated throughout the year, hinting that consumers are simply pushing through in the face of economic uncertainty. Younger and healthier consumers are more likely to travel.
In fact, 28% of consumers made no changes to their summer travel plans, down from 32% a year ago. Consumers under 40 are more likely to make changes to their itinerary as opposed to respondents over 40, who are committed to making travel work under almost all circumstances. Overall, just 10% say they are not going to travel when they usually would have taken a trip.
Developing Discipline
While it’s encouraging to see consumers’ financial health bounce back, these data points have shown fluctuations before and are subject to ongoing volatility. And while financial health may ebb and flow from month to month, the overall picture largely remains unchanged. What is new, though, is how consumers are handling it. And for some, that means simply forging ahead with what they had already planned to do.
For banks looking to help their customers navigate these conditions, it’s essential to first recognize the pressures consumers face and encourage mindful spending. While it’s certainly tempting to live for the moment, customers need to be mindful that long-term financial health requires some level of discipline. To truly build better financial health, banks need to be active partners in customers’ planning, budgeting and investing.
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This Banking and Payments Intelligence Report is based on responses from 4,000 consumers nationwide and was fielded in June 2025. It was authored by Jennifer White, senior director of banking and payments intelligence at JD Power. Please contact us at the numbers below to connect with Ms. White or to learn more about the underlying research.
Media Contacts
Brian Jaklitsch; East Coast; 631-584-2200; [email protected]
Geno Effler, JD Power; West Coast; 714-621-6224; [email protected]