Article/Insight

Consumer Engagement Is Key to Meeting 2050 Carbon-Free Initiatives

In 2019, American states and electric utilities made more ambitious clean energy commitments than ever before, with leaders such as New York and California committing to hit 100% renewable energy targets by 2050. But responses from a first-of-a-kind survey of more than 34,000 business and residential customers found consumer awareness and support for electric utility climate sustainability initiatives is low.

Over the past 12 to 24 months there has been a flurry of announcements from energy utilities across the country, making commitments to meet aggressive environmental objectives over the next few decades. Over half of the nation's utility companies have publicly stated their intention to be carbon neutral by 2050 or sooner.

While the industry has done a good job of keeping institutional players informed of these developments, one group of stakeholders has been pointedly left out of this important flow of communication: ratepayers and citizens. Business and residential customers are largely in the dark about the major environmental initiatives being pursued by their utilities.

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