Press Release

Vehicle Seat-Related Problems Should be Mitigated Early in Design Process, J.D. Power Finds

Chevy and BMW Brands Lead the Way for Seat Quality

According to the J.D. Power 2020 U.S. Seat Quality and Satisfaction Study,SM released today, vehicle owners say the leading issue with seat quality is their seats have insufficient range of adjustment—an issue that should be addressed early in the design process.

“In addition to insufficient range of adjustment, the vast majority of seat problems cited by vehicle owners are also design-related,” said Brent Gruber, senior director of global automotive quality at J.D. Power. “If seat manufacturers and car brands can incorporate customer feedback earlier in the design process, many of these issues can be mitigated prior to reaching the market. Specifically, brands like Chevy and BMW—which have multiple award-winning vehicles this year—have optimized relationships with their seat manufacturers to leverage quality and innovation coupled with a keen understanding of owner needs and expectations for seat comfort and adjustability.”

Seat quality is measured by the number of problems experienced per 100 vehicles during the first 90 days of ownership, with a lower score reflecting higher quality.

The 2020 U.S. Seat Quality and Satisfaction Study is based on responses from 87,282 purchasers and lessees of new 2020 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2020.

For more information about the U.S. Seat Quality Satisfaction Study, visit

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power is headquartered in Troy, Mich., and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit The J.D. Power auto shopping tool can be found at

Media Relations Contacts
Geno Effler; J.D. Power; 714-621-6224; [email protected]
John Roderick; East Coast; 631-584-2200; [email protected]

About J.D. Power and Advertising/Promotional Rules:

2020 Seat Quality and Satisfaction Study
2020 Seat Quality and Satisfaction Study
2020 Seat Quality and Satisfaction Study
Media Contacts