While exploring the results from our 2022 U.S. Individual Life Insurance Study, we found brand differentiation to be quite lacking. Most customers rate the reputation of their own insurer equally with another insurer in the marketplace. Want to see exactly how the brands in the study measured up?
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The 2022 U.S. Individual Life Insurance Study publishes to subscribers on October 5. If you’re not yet subscribed, contact your account rep today to learn how.
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