Delighted customers are the most likely to recommend their mattress and recommendations are a top source of information for shoppers.*
Brand Reputation
Across generations, brand reputation is among the most common reasons for mattress selection.*
Sources of Advertising
TV and online ads are the two top sources where shoppers find their next mattress.*
*JD Power 2024 U.S. Mattress Satisfaction Study
The JD Power U.S. Mattress Satisfaction Study
The study measures customer satisfaction with mattresses purchased in-store (retail) and online based on seven factors (in order of importance): comfort; price; support; durability; warranty; variety of features; and customer service.
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