This webinar reveals what younger customers expect from checking accounts and what’s driving the competitive shift in the market.
Millennials and Gen Z are reshaping checking expectations. The outlook for traditional banks is becoming increasingly complex. In this session, our experts examine the key forces shaping younger customer preferences, including how financial confidence, tools and features, and competitive pressure are influencing satisfaction and loyalty.
Financial Confidence and the Future of Checking
Real-time balance visibility, fee avoidance, rewards, and alerts are pulling customer expectations in new directions. Meanwhile, online banks and fintechs are reshaping what customers consider essential.
This session brings together customer research, competitive benchmarking, and generational analysis to uncover what younger customers actually value and what will define checking strategy for the next 12 to 24 months.
Meet our experts
Hear from our industry experts with deep knowledge of generational banking research:
Jennifer White
Managing Director, Financial Services, JD Power
Paul McAdam
Senior Director, Financial Services, JD Power
Who This Webinar Is For
This session is designed for professionals who understand customer data and competitive positioning, including:
- Retail banking executives and strategists
- Checking product leaders
- Customer experience and CX professionals
- Marketing and insights leaders
- Competitive intelligence and research analysts
What you’ll learn
Understanding how generational preferences, financial confidence, and competitive positioning are shaping checking allows you to act proactively and stay ahead.
Understand Generational Priorities: See what Millennials and Gen Z actually value in checking and how they differ from each other. Learn which features build confidence versus which are simply expected.
Benchmark Competitive Performance: See how online banks and fintechs are outperforming traditional banks and where the gaps are widening. Understand which strategies are winning in the market.
Identify Investment Opportunities: Understand which features and capabilities deliver ROI and where to focus resources. Prioritize product investments based on what actually drives loyalty.
Stay Ahead of the Curve: With generational expectations rising and fintech competition accelerating, the market is shifting fast. This webinar gives you the intelligence you need to understand younger customers, anticipate competitive risks, and make smarter product and strategy decisions.