Last week, Genesis was named the Top Premium Brand in the JD Power 2022 U.S. Initial Quality Study (IQS), improving overall by three rank positions from the previous year. All Genesis models scored better than their segment average in the study, marking a notable achievement for the brand.
“At Genesis, our products are designed and engineered with careful consideration for the needs of our customers,” said Omar Rivera, Executive Director of Quality and Service Engineering at Genesis Motor America. “We pursue excellence in everything we do, and we are pleased that consumers surveyed in the United States continue to respond positively to the exceptional quality and craftsmanship of our latest models.”
In addition to being named Top Premium Brand, the Genesis G80 was named Best Upper Midsize Premium Car for the second consecutive year.
Now in its 36th year, the 2022 U.S. Initial Quality Study is based on responses from 84,165 purchasers and lessees surveyed early in the ownership period of 2022 model-year vehicles. Initial quality is measured by the number of problems experienced per 100 vehicles (PP100) during the first 90 days of ownership. On this scale, lower scores reflect higher quality. The study was conducted from February through May 2022.
The JD Power IQS is based on a 223-question survey of nine vehicle categories:
The study is designed to provide automakers with data to facilitate methods to identify problems and improve their products. Genesis was ranked first in initial quality among premium brands from 2017 – 2020 and continued its strong performance in 2021, ranking second.
The Genesis G80 offers drivers an excellent balance of comfort and performance. The brand introduced the G80 Sport model in 2022, adding newly available suspension tuning, rear-wheel steering, and bold new styling. Later this year, Genesis will launch its Electrified G80 sedan, the company's first EV sedan and second all-electric model.
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