The Lincoln brand is known for pushing the envelope on occupant comfort and innovation in the premium car space. The latest example of such an effort is a groundbreaking new feature called "Lincoln Rejuvenate." It’s a multisensory experience that can transform driving time into an end-to-end wellness retreat.
Lincoln Rejuvenate is not just a convenience feature but an all-encompassing system that combines sight, sound, touch, and smell to create a spa-like environment within the vehicle. The goal is to minimize stress, promote relaxation, and redefine the in-car experience. When activated, the system offers the following benefits:
Occupants can activate these features for five or ten minutes, giving a brief but effective respite from day-to-day tensions. Choices include "Waterfall Meditation," "Aurora Borealis," and "Elements" to provide varied sensory stimulation to suit different moods.
In the 2025 Lincoln Navigator—the brand’s flagship full-size SUV—the 48-inch (yes, as in four feet) panoramic display provides an expansive and immersive visual experience when engaging in Rejuvenate sessions. The dashboard also serves entertainment purposes, like watching videos or playing games when the vehicle is stationary, providing a healthy and enjoyable distraction from everyday stressors.
Notably, Lincoln offers customers a complimentary one-year subscription to the popular meditation and sleep app Calm as part of a continued emphasis on wellness initiatives.
Currently, Lincoln Rejuvenate is available as an option on the 2025 Navigator's Black Label trim level and some versions of the 2025 Lincoln Nautilus. While Lincoln does not offer Rejuvenate across its entire lineup, the automaker has said it will roll out this feature to other models in the foreseeable future, aligning with the growing demand for integrating wellness into the driving experience.
Lincoln Rejuvenate is a definitive step forward in car luxury, allowing drivers and passengers to unwind and recharge as needed or when the mood strikes. This unique system allows a vehicle to become a haven away from everyday stressors, including the daily commute.
To learn more about various automotive technologies, visit the Shopping Guides section of the website.
Jessica Shea Choksey is an experienced writer in the automotive field. In addition to JDPower.com, she was a correspondent for PBS's MotorWeek, and her work has appeared on Autotrader.
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