UTILITIES
Utility Key Account Research Program
Utility Key Account Research Program
Understand and engage with your most important clients — your key utility accounts — by turning insights into actionable impact.
The JD Power Utility Key Account Research Program gathers in-depth insights from large commercial, industrial and institutional customers to better understand their evolving needs, improve satisfaction and strengthen long term partnerships. The program can provide insights for electric, natural gas, and/or water utility key accounts.
Why choose JD Power?
- Years of experience surveying utility key accounts
- We gather valuable insights while honoring the time your key account customers invest
- We understand how important it is to collaborate effectively with your key account managers
Key Account Experiences Explored
- Relationship Quality: Assess levels of trust, engagement, and perceived value of utility partnership
- Customer Profile & Usage Patterns: Understand business operations, energy usage, and needs
- Needs & Expectations: Identify what key accounts value most in their relationship with their Utility
- Satisfaction & Experience: Measure satisfaction with current services, account management, billing, and outage communication
- Program & Service Feedback: Evaluate interest and satisfaction with energy efficiency, demand response, EV infrastructure, and more
- Future Planning Needs: What do they need from their Utility as they plan for their future
- Relationship Quality: Assess levels of trust, engagement, and perceived value of utility partnership
- Customer Profile & Usage Patterns: Understand business operations, energy usage, and needs
- Needs & Expectations: Identify what key accounts value most in their relationship with their Utility
- Satisfaction & Experience: Measure satisfaction with current services, account management, billing, and outage communication
- Program & Service Feedback: Evaluate interest and satisfaction with energy efficiency, demand response, EV infrastructure, and more
- Future Planning Needs: What do they need from their Utility as they plan for their future
Benefits
Enhance Customer Experience
Deliver personalized service that builds loyalty and reduces friction.
Deliver personalized service that builds loyalty and reduces friction.
Protect and Grow Revenue
Deepen relationships with high-value customers to enhance retention and uncover new service opportunities.
Deepen relationships with high-value customers to enhance retention and uncover new service opportunities.
Build Long-Term Partnerships
Move from being a utility provider to a strategic energy partner.
Move from being a utility provider to a strategic energy partner.
Strategic Decision-Making
Use insights to inform infrastructure planning, load forecasting, and program design.
Use insights to inform infrastructure planning, load forecasting, and program design.
Stay Ahead of the Curve
Understand customer demand for innovations like electrification, renewables, and digital tools.
Understand customer demand for innovations like electrification, renewables, and digital tools.
Actionable Insights
Insights that enable your utility to deliver smarter service, strengthen key account relationships, and stay competitive.
Insights that enable your utility to deliver smarter service, strengthen key account relationships, and stay competitive.
What's Included?
FLEXIBLE SURVEY: Many utilities execute this program as a tracking survey with prompt results.
FULLY CUSTOMIZABLE: You provide the key accounts to be evaluated list.
THIRD-PARTY VALIDATION: JD Power research is second-to-none; rest assured that your key accounts are being thoroughly and transparently assessed.
FLEXIBLE SURVEY: Many utilities execute this program as a tracking survey with prompt results.
FULLY CUSTOMIZABLE: You provide the key accounts to be evaluated list.
THIRD-PARTY VALIDATION: JD Power research is second-to-none; rest assured that your key accounts are being thoroughly and transparently assessed.
Key Account Research Program in Action
Understanding utility key account customer needs and preferences is crucial for developing effective strategies and long term relationships. Tune into this conversation between Maureen Russolo (Senior Director of Utilities Intelligence at JD Power) and Kristin Bianco (Regional Manager, Major Accounts at American Water) to learn how this program can be used in real-world scenarios.
Understanding utility key account customer needs and preferences is crucial for developing effective strategies and long term relationships. Tune into this conversation between Maureen Russolo (Senior Director of Utilities Intelligence at JD Power) and Kristin Bianco (Regional Manager, Major Accounts at American Water) to learn how this program can be used in real-world scenarios.
Featured Highlights
Let's Connect!
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.