TECHNOLOGY, MEDIA & TELECOM

Telecom Digital Experience Study

Design, measure, and optimize your digital performance to consistently exceed customer expectations

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The JD Power Telecom Digital Experience Study assesses the digital experience provided by Wireless Carriers and Internet Service Providers.

The study analyzes customer perceptions of websites/mobile apps, measures the impact of improvements on user engagement, and includes expert evaluation of overall digital proficiency.

B2B telecom executives reviewing digital experience performance data on a computer to guide investment decisions
B2B telecom executives reviewing digital experience performance data on a computer to guide investment decisions

Design and deliver captivating digital experiences.

Purchasing a study subscription enables you to:

  • Understand how customers navigate and engage with your digital channels
  • Benchmark your digital performance against best-in-class brands and discover their successful strategies
  • Assess how your digital touchpoints align with customer expectations and identify critical gaps causing frustration or churn
  • Connect the digital experience to financial performance and inform strategies that generate customer, organizational, and shareholder value

Explore key factors affecting performance and perception.

The study analyzes how Wireless Carriers and Internet Service Providers engage with customers across websites and mobile apps. It combines cross-industry best practices with JD Power Voice of the Customer (VoC) data to provide a holistic view of customers’ digital experience, enabling you to enhance performance, exceed expectations, and build loyalty.

The study provides an objective assessment of digital experiences across 4 key factors:

  • Information/Content
  • Navigation
  • Speed
  • Visual Appeal 

Key Dates

Press Release & Award Information:

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn more about JD Power Awards >

Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report. JD Power Performance Reports are customized, client-commissioned reports that highlight above-average performance by companies in JD Power syndicated studies. Each report is written and designed by JD Power, and features research findings and charts from the study, with a focus on sponsoring client's ranking and performance. Learn more about Performance Reports > 

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Profiled Brands

Wireless 

  • AT&T
  • Boost Mobile
  • Consumer Cellular
  • Cricket Wireless
  • Metro by T-Mobile
  • Mint Mobile
  • Spectrum Mobile
  • Straight Talk
  • T-Mobile
  • Total Wireless
  • TracFone
  • Verizon Wireless
  • Visible by Verizon
  • Xfinity Mobile

Internet Service Provider

  • AT&T
  • Cox
  • Frontier
  • Optimum
  • Spectrum
  • T-Mobile
  • Verizon
  • Xfinity

Competitive insights at your fingertips.

Study subscribers can leverage comprehensive results and customizable reports to inform strategies, set ambitious goals, and optimize digital channels

Outmaneuver the competition by using PowerSource - our interactive data platform - to uncover actionable insights, identify performance gaps, and capitalize on strengths.

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TMT Intelligence

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