Press Release

ChromeData to Include Toyota Build Data in VIN Description Services Product

Accurate Description of Toyota Vehicle Content Now Available to ChromeData Users

ChromeData, the leading provider of vehicle data, merchandising solutions and incentives, today announced an agreement with Toyota Motor North America to utilize Toyota, Lexus and Scion build data for ChromeData’s VIN Description Services. ChromeData is part of the Autodata Solutions division of J.D. Power.

Toyota will provide its build data to ChromeData to be utilized along with Chrome Vehicle Catalog data for the purposes of accurately describing Toyota vehicle content. Build data information provided by Toyota will enable Chrome VIN Description Services to be more accurate for Toyota, Lexus and Scion vehicles.

“The benefit to dealers, dealer service providers and lenders is significant,” said Craig Jennings, president of the Autodata Solutions division at J.D. Power. “Toyota’s initiative to utilize its build data to help dealers and lenders will bring greater clarity in understanding exactly what options are on each specific vehicle. Accurate information is key to precise valuations, inventory listings and the merchandising of notable features that a basic VIN decode doesn’t provide.”

Build data offers information concerning as-built manufacturer’s suggested retail price, interior and exterior colors, options, packages, technology, and equipment that is not always possible to derive from a standard decoding of a Vehicle Identification Number (VIN). Accurate VIN descriptions are critical to dealers, marketers, remarketing companies, finance & insurance companies, valuation services and, of course, the retail shopper.

ChromeData, which decodes more than four billion VINs a year, is best known for collecting, standardizing, enhancing and syndicating automotive data. It provides access to more than 30 years of high-quality VIN vehicle data, new car, light truck and motorcycle information.

About J.D. Power
J.D. Power
 is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit The J.D. Power auto shopping tool can be found at

Media Relations Contacts
Geno Effler, J.D. Power; West Coast; 714-621-6224; [email protected]
Shane Smith; East Coast; 424-903-3665; [email protected]

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