Press Release

“Clearing the Confusion” Coalition Unveils Expanded, Updated Recommendations for Universal Terms for Advanced Driver Assistance Technology

Coalition is Urging Automakers, Regulators, Safety Organizations, Journalists and Other Stakeholders to Adopt Standard Terms to Clear the Confusion Around Driver-Assist Features

A coalition of the nation’s leading experts in automobiles and auto safety—AAA, Consumer Reports, J.D. Power, National Safety Council, PAVE, and SAE International—today released a set of expanded and updated recommendations for universal terms for advanced driver assistance system (ADAS) features.

The six overarching categories on the list are collision warning; collision intervention; driving control assistance; parking assistance; driver monitoring; and other driver assistance systems. Driver monitoring is the newest category, added this year. A virtual briefing for press and key industry stakeholders on the latest recommendations will be held today at 2 p.m. EDT.

ADAS features have become increasingly prevalent in new vehicles and have the potential to reduce traffic crashes and save thousands of lives each year. However, the terminology used by automakers to describe ADAS features varies widely, which can confuse consumers and make it difficult to understand the vehicle’s functions.

Further, when the capabilities of vehicle safety features are overstated or misrepresented with marketing language designed to reel in buyers, consumers may over-rely on these systems. Establishing common language for ADAS helps ensure drivers are fully aware these systems assist, not replace, an engaged driver.

The coalition is calling on automakers, regulators, safety organizations, journalists, and other stakeholders to adopt this recommended standard language in the near term to reduce driver confusion. The group is also asking for vital consumer education on the benefits, limitations, and capabilities of ADAS.

The “Clearing the Confusion" effort started in 2019 with an initial list of standardized names and was endorsed by the U.S. Department of Transportation in 2020. The coalition’s recommended terms are simple, specific and based on system functionality. It is updated as more systems are introduced and the coalition continues to work with stakeholders and policymakers. These terms are not intended to replace an automaker’s proprietary system or package names. Instead, they will help consumers access transparent and consistent information on window stickers, owner’s manuals, and other marketing materials for generic system functions. To learn the universal terms, click here.

About J.D. Power
J.D. Power
 is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.

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