Consumers Are More Likely to Post Online Reviews for Larger Ticket Home Improvement Items, J.D. Power Finds
Renewal by Andersen ranks highest in both Manufacturer and Retail Segments
Relative to other J.D. Power @home categories such as laundry appliance, kitchen appliance, vacuum and paint, the J.D. Power 2020 U.S. Windows and Patio Doors Satisfaction StudySM finds customers who purchased windows and patio doors are the most likely to post a review online. The common theme is that as the average price point and the time invested in the shopping process increases, the more inclined customers are to go online and share their experience with others.
“Not only are window and patio door purchasers more likely to post online reviews, they are doing so at an increasing rate,” said Christina Cooley, director of the @home practice at J.D. Power. “This year more than one-third of window purchasers posted a review compared with one-fourth last year. Since customers are taking their time to post a review for the next person, especially on Facebook, manufacturers and retailers alike must continue to keep a presence in social media and use it as an opportunity to connect with their customers and leverage them as brand advocates.”
Renewal by Andersen ranks highest in the manufacturer segment with a score of 891, followed by Infinity from Marvin (879) and Champion (878).
Renewal by Andersen also ranks highest in the retail segment with a score of 890. Window World ranks second with a score of 883.
The 2020 U.S. Windows and Patio Doors Satisfaction Study is based on responses from 3,193 customers who purchased windows or patio doors within the previous 12 months, with 1,136 purchasing from one of the retailers profiled within the study. The study was fielded in January-May 2020.
For more information about the U.S. Windows and Patio Doors Satisfaction Study, visit https://www.jdpower.com/business/home/windows-and-patio-doors-satisfaction-study.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, Asia Pacific and Europe.
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