COSTA MESA, Calif.: 7 Aug. 2019 — As visual differentiation between windows and patio doors can be difficult, it is more important than ever that manufacturers and retailers focus on effective product messaging and customer service throughout the purchase and installation process to stand out, according to the J.D. Power 2019 Windows and Patio Doors Satisfaction Study,SM released today.
“To the typical window customer, it may be difficult to distinguish between two different window brands just based on appearance alone, which means manufacturers and retailers must put forth the effort to differentiate themselves through trust,” said Christina Cooley, At Home Intelligence Lead at J.D. Power. “To continue to increase customer satisfaction, the focus must be on the contact points with the customer from crafting simple, helpful and effective messaging to attentive and efficient sales and installation processes.”
The study’s manufacturer brand segment measures satisfaction among customers based on performance in three factors (in alphabetical order): appearance and design features; operational performance and durability; and warranty. The retailer segment measures satisfaction among customers based on performance in four factors (in alphabetical order): installation; ordering and delivery; price; and sales staff and service.
Window and Patio Door Manufacturer Brand Rankings
Infinity from Marvin ranks highest with a satisfaction score of 890, followed by Renewal by Andersen (887) and American Craftsman (869).
Window and Patio Door Retailer Brand Rankings
Window World ranks highest with a score of 878 followed by Renewal by Andersen (875).
The J.D. Power Windows and Patio Doors Satisfaction Study is based on survey responses from 2,913 customers who purchased windows or patio doors within the previous 12 months, with 1,102 purchasing from one of the retailers profiled within the study. The study was fielded in January-May 2019.
For more information about the J.D. Power Windows and Patio Doors Satisfaction Study,visit https://www.jdpower.com/business/resource/jd-power-windows-and-patio-doors-satisfaction-study.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.
About J.D. Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info
Note: Two charts follow.