North America Airport Satisfaction Study

Why do passengers love going to some airports and dread going to others? Understanding what pleases the flying public and where their priorities lie are the first steps in creating an outstanding airport experience. Armed with this knowledge, airport managers and administrators can shape the entire customer experience to be as easy, pleasant, and rewarding as possible: from getting to the airport, to checking in, going through security, shopping and eating in the terminal, and getting to the gate. 

The Solution

The JD Power North America Airport Satisfaction Study^SM measures passengers’ satisfaction with their airport experience among Mega-, Large-, and Medium-size airports in North America. The study provides actionable insights that can support industry stakeholders in improving their performance and passengers’ overall airport experience. 

Objectives of the study include:

• Quantifying the factors that drive overall satisfaction among North American air travelers
• Establishing the relative importance of each factor to overall satisfaction
• Determining the performance of Mega-, Large-, and Medium-size airports in North America
• Identifying areas of strength and weakness for each North American airport examined
• Developing a prioritized action plan for improvement