Press Release
AI Adoption Accelerates, Driving Financial Advisor Loyalty, JD Power Finds
Artificial intelligence (AI) adoption is heavily influencing financial advisors’ perceptions of their firms, transforming how they serve clients and grow their practices, according to the JD Power 2026 U.S. Financial Advisor Satisfaction Study,SM released today. Over the past year, active use of AI tools jumped to 73% among employee advisors (up from 44% last year), while adoption among independents, though rising, still lags at 42% (up from 19% last year).