Kia ranked second among mass market brands in the newly-released JD Power 2022 Tech Experience Index (TXI) Study.
Measured on a 1,000-point scale, the TXI study rates advanced technologies in new vehicles with an innovation score. Kia built on the strong momentum following high marks in the JD Power 2022 Vehicle Dependability Study (VDS) and Automotive, Performance, Executive and Layout (APEAL) study, ranking among the eight most innovative brands in the TXI study.
"Kia is still beaming over its impressive rankings in the JD Power VDS and APEAL studies, and being recognized among the most innovative brands cements Kia’s status as a universal leader in the industry,” said Steve Center, COO and EVP at Kia America. “With such high customer satisfaction in a variety of areas including design, dependability, and now innovation, we will not rest on our laurels and will continue to drive forward in all areas of development."
The JD PowerTech Experience Index (TXI) analyzes 35 automotive technologies divided into four categories: convenience, energy and sustainability, infotainment and connectivity, and emerging automation. The TXI study is compiled based on responses from 84,165 owners surveyed after 90 days of ownership of new 2022 model-year vehicles.
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