Toyota is making it easier for its customers to research and buy a new car, truck, or SUV without setting foot in a car dealership. SmartPath, Toyota’s online retailing program, expands this month to include purchase completion online. The company plans to more than double the number of dealerships offering the alternative car-buying method by the end of 2021.
“Our goal is to ensure we create the best experience for our customers and our dealers,” said Jack Hollis, senior vice president, Automotive Operations, TMNA, in a statement.
Toyota first offered SmartPath in 2019. The coronavirus pandemic accelerated the need for the program, and today a majority of consumers are comfortable with purchasing a vehicle online, from conducting research and applying for financing to finalizing paperwork and taking home delivery of a new or used vehicle.
SmartPath provides customers with maximum shopping flexibility, access to real-time inventory and pricing, financing opportunities with Toyota Financial Services, and more. Toyota’s luxury division, Lexus, also offers a version of SmartPath as part of its Lexus Monogram initiative.
“As our customers’ expectations evolve, SmartPath provides our dealers the technology to exceed those expectations,” said Hollis. “Our shared mission is to make the experience of shopping, buying, and owning a Toyota as easy and carefree as driving one.”
Toyota sells some of the most popular vehicles in America. The company’s best-selling models include the:
All five of these models were among the top 25 best-selling vehicles in the U.S. in 2020.
At Lexus, the most popular models include the Lexus ES sedan, Lexus NX SUV, and Lexus RX SUV.
Toyota is the source of information for this article. It was accurate on February 1, 2021, but it may have changed since that date.
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