Powering Better Decisions Across the Automotive Ecosystem

From the design lab to the boardroom to the showroom, JD Power gives companies the data, analytics, and insights to make smarter, more informed decisions. 

Vehicle driving in the fastlane

Built for the leaders behind every automotive decision

OEMs

Design, launch, and support vehicles customers love - from product planning to service experience.

View segment solutions

DEALERS

Improve showroom performance, F&I profitability, and customer loyalty with connected retail intelligence.

View segment solutions

INSURANCE

Reduce claims friction, manage risk, and improve customer satisfaction with insight grounded in real ownership experience.

View segment solutions

FINANCIAL SERVICES

Lend, price, and manage portfolios with confidence using trusted insight into vehicle value, customer behavior, and market dynamics.

View segment solutions
JD Power connects customer truth, advanced analytics, and industry expertise to improve performance where it matters most - turning insight into action across products, experiences, and markets.

Powering Product & Experience Excellence

Design & Quality

Customer-driven design and quality benchmarks

Launch Performance

Launch readiness and performance insight

Ownership Experience

Ownership and service experience intelligence

Powering Sales & Market Performance

Demand & Pricing

Demand signals, pricing, and inventory intelligence

Retail Execution

Retail execution and digital performance benchmarks

Market Dynamics

Market dynamics and competitive context

Powering Financial Confidence

Vehicle Value

Vehicle valuation and lifecycle insight

Risk & Claims

Risk, lending, and claims intelligence

Customer Retention

Customer behavior and retention drivers

New ways to power your decisions.

Abstract digital illustration of a car outlined in teal and orange neon lines, with layered geometric grids and glowing data-like rectangles suggesting automotive analytics and advanced vehicle technology.
Analytics

Data-driven insights and industry benchmarking

Busy indoor car showroom with multiple rows of parked vehicles in different colors and dozens of blurred people walking between them, creating a sense of motion and crowd activity.
Retail

Customer experience optimization and dealership performance

Close-up of two people in business attire shaking hands over a desk with a car key, contract on a clipboard, and pen, symbolizing closing a car purchase or financing deal.
Dealer F&I

Sales, finance and insurance profitability solutions

Abstract network of glowing golden nodes connected by thin blue lines on a dark background, representing digital connections, data flow, or an online marketing network.
Digital Marketing

Performance-driven digital advertising and attribution

Trusted for over 50 years. Built for what's next.

95%

of online vehicle shoppers interact with our content and services

16K+

Franchise dealerships in network

100%

of vehicles listed for sale today are covered by our VIN data

12M

vehicle sales captured each year

The system behind smarter automotive decisions.

Our role is simple - and essential: We help the automotive industry move forward by delivering solutions that leaders can trust when the stakes are high.

Proprietary data
drawn from millions of verified customer experiences

Advanced analytics
that reveal what truly drives performance

Deep industry
expertise built over decades of focus

Seamless workflows 
that connect insight directly to action

Three JD Power customer satisfaction trophies with gold bases and plaques reading “The Voice of the Customer,” arranged in a row against a white background.

Awards that recognize excellence and inspire confidence

JD Power Awards reflect verified customer voice and independent research- helping brands stand out, build trust, and influence decisions that matter.

Ready to POWER what's next?

Whether you’re launching new models, improving dealer performance, or advancing finance and insurance strategies, JD Power is ready to help you make smarter decisions - with confidence and clarity.