What Insurers Can Learn from Banks About Leveraging Deep Dive Data to Improve CX
While retail banks found success through their digital efforts over the past year, auto insurers struggled to connect with customers. With banking being a high touch industry, there are many opportunities to capture data around customer interactions, and banks are capitalizing on that intel. What can insurers do to similarly capture the insights they need to address communication, acquisition, and digital challenges?
Recently we hosted a webinar during which we dove deeper into the results of the 2021 U.S. Auto Insurance Study and took a closer look at the data sources that banks are using to better understand their customers, continuously improve their performance, and build a strategy focused on both growth and relevancy. We invite you to view the replay now: