"Connectivity" is a popular term in the auto industry these days. It implies delivering content and innovative features to vehicle occupants via mobile data networks and the Internet.
Since a connected car is essentially an extension of the driver and passengers, virtually all major automakers offer connected services and technologies to some degree. One of today's more sophisticated systems, Audi Connect is an onboard connected-car platform integrated within every new 2024 Audi model.
According to the automaker, Audi Connect centers on the relationship between driver and car with an array of infotainment services that enhance the ownership experience. The Audi Connect system is widely available across the automaker's product portfolio.
Owners can engage with Audi Connect through the automaker's well-regarded Multi-Media Interface (MMI) touchscreen display. Beyond standard convenience and safety features, the automaker further enhances its connected-services offering with its newly launched Audi App Store, which helps deliver a robust connected-car experience with an expansive menu of apps.
Audi Connect has three tiers: Audi Connect Care, Audi Connect Nav, and Audi Connect Plus. Each technology suite builds upon the preceding to give owners their preferred level of connectivity.
As the base-level package, Audi Connect Care is a standard feature on every new Audi model. It focuses on safety and convenience through a lineup of remote services:
The Audi Connect Nav package builds on Audi Connect Care with these primary mapping and traffic information capabilities:
Secondary Audi Connect Nav features include:
Audi Connect Plus is the top-tier package focusing on connecting occupants with their digital life through an engaging, content-driven experience. It includes every feature from Care and Nav, plus the following:
All three Audi Connect suites coalesce with Function on Demand, a special menu of a la carte features available on a subscription basis for eligible models. Audi owners can purchase each package individually:
Aside from functionality and innovation, the Audi Connect experience strives for individuality by allowing customers to choose specialized graphics and visual elements for the MMI screen as well as selectable in-cabin ambient lighting. Personalized themes are another way Audi connects driver and vehicle.
Audi Connect harnesses the power of connectivity to make everyday travel and vehicle ownership safer, more convenient, and more enjoyable.
To learn more about various automotive technologies, visit the Shopping Guides section of the website.
Jessica Shea Choksey is an experienced writer in the automotive field. In addition to JDPower.com, she was a correspondent for PBS's MotorWeek, and her work has appeared on AutoTrader.
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