This week, Genesis announced it is continuing its Priority One program and will feature the all-new 2023 G90 sedan. Genesis customers that are interested in Priority One can visit the automaker’s website (www.genesis.com) and provide their contact information. Members of the Priority One program will then be contacted and presented with an option to submit a $1,000 refundable deposit to secure their place on the waitlist to be among the first to purchase the all-new 2023 G90.
Priority One is a personalized shopping experience tailored and curated by a dedicated concierge agent. Members will receive updates throughout the entire process and then be connected with their Genesis retailer of choice.
“With its inclusion in the Genesis Priority One program, the 2023 G90 will offer the latest technologies and in-vehicle comfort amenities matched with a tailored purchase experience,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “Genesis puts the customer at the center of every decision we make, and the continuation of Priority One with G90 renews that commitment.”
Initially launching back in April, Genesis Priority One was implemented to curate a personalized purchase experience for owners of the brand’s first electric model, the GV60. After experiencing success with the initial launch, the program recommences with the G90. Requests submitted through Priority One are not vehicle orders or purchases and do not guarantee vehicle availability, requested configuration and package options, delivery, or the final sale of the requested vehicle. Further details on customer deliveries of the 2023 G90 will be revealed later this summer.
With customer experiences that go beyond products, Genesis embodies audacious, forward-thinking characteristics within its design identity. With its ever-expanding range of models — including the G70, G80, and G90 sedans, along with GV60, GV70, and GV80 SUVs — Genesis seeks to help lead the age of electrification, beginning with its Electrified G80 and GV60 electric models.
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