Jack R. Nerad | April 3, 2020
For the first two months of this year, Volkswagen was on a very nice roll. Overall its sales were up 9.4%, and its SUV sales alone were up 15%. The latter figure was particularly heartening for the brand, demonstrating quite clearly that the Volkswagen Atlas and Volkswagen Tiguan models were hitting the mark with American car buyers.
Then came the coronavirus pandemic, and its effects were so profound that despite a strong January and February, Volkswagen sales for the full first quarter were down 13%. That's what a 42% decline in March sales will do. But Volkswagen is ready to fight back with a just-announced "Community-Driven Promise" that provides financial assistance to current customers and offers impressive incentives for new customers to buy or lease a vehicle soon.
"We know this pandemic has caused significant stress and worry across America and is putting financial strain on millions of households," Scott Keogh, CEO of Volkswagen of America, said in a statement. "We have a commitment to help our customers, our dealers, our employees, and our communities in a time of crisis."
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