Uniquely American:The Ongoing Story of the 1932 Ford "Little Deuce Coupe"
The 1932 Ford Coupe is far more than just a landmark car. It is a touchstone, a cultural icon, and a totem that tells a great deal about the land in which it was born and the people who bought it, own it, and, yes, love it. The 1932 Ford was a mass-produced consumer product designed for the multitudes, yet few cars — in fact, few products of any type — have achieved the universal recognition, fame, and sheer longevity of the "Deuce Coupe."
Not only were songs written about the car, most famously by the Beach Boys, but the '32 Ford became the basis of a cultural phenomenon (hot-rodding) that spawned a movement (the Youth Culture of the 1960s). And that demonstrates the remarkable "staying power" of this car because even in the early Sixties, it was an antique car enjoying a new life as the emblematic hot rod. Who would guess that the popularity of the '32 Ford Coupe would still be going strong more than five decades later?
How popular is it? Evidence of that is as clear and direct as the value NADA Guides lists for a '32 Ford Coupe today. The car that sold new for $485 in 1932 now commands a retail price as high as $54,000, which turns the term "retained value" on its head.