Lincoln Coronavirus Financial Relief and New Car Incentives
While Lincoln represents a mere 5% of parent Ford Motor Company’s (Ford) overall sales, the brand serves a vital role for the automaker. With a focus on luxury, technology, and design, Lincoln is positioned as the aspirational brand in Ford’s two-marque lineup. To be sure, Lincoln’s two newest models – the Aviator and Corsair SUVs – embody all that Lincoln is trying to be right now. If you’re not sure what that is, watch this recent promotional spot.
In the same spirit of providing a boost to parent Ford, Lincoln has rolled out several programs designed to boost the spirits and economic wellbeing of both existing and new customers that find themselves struggling in the midst of the coronavirus pandemic. To help out, the company is offering coronavirus car payment plans and programs as well as 0% APR financing.
In addition to the Lincoln customer relief efforts, Ford has announced a number of initiatives to help in the fight against the coronavirus. Highlights include:
- Directing more than $500,000 to nonprofit groups and supporting food delivery to seniors and kids.
- Working with 3M to manufacture Powered Air-Purifying Respirators (PAPRs).
- In partnership with GE Healthcare, expanding production of ventilators, with the ability to produce 30,000 a month.
- In cooperation with the UAW, assembling more than 100,000 plastic face shields per week.
- In collaboration with the UAW, producing face masks for internal use globally and pursuing certification for medical use.
- With supplier Joyson Safety Systems, leading efforts to manufacture reusable gowns from airbag materials.
- Lending its manufacturing support to help produce COVID-19 collection kits for patient testing.
Learn more about what Ford Motor Company is doing to aid in the fight against coronavirus and COVID-19.