Jeff Youngs | April 24, 2020
While Lincoln represents a mere 5% of parent Ford Motor Company’s (Ford) overall sales, the brand serves a vital role for the automaker. With a focus on luxury, technology, and design, Lincoln is positioned as the aspirational brand in Ford’s two-marque lineup. To be sure, Lincoln’s two newest models – the Aviator and Corsair SUVs – embody all that Lincoln is trying to be right now. If you’re not sure what that is, watch this recent promotional spot.
In the same spirit of providing a boost to parent Ford, Lincoln has rolled out several programs designed to boost the spirits and economic wellbeing of both existing and new customers that find themselves struggling in the midst of the coronavirus pandemic. To help out, the company is offering payment relief as well as 0% (APR) financing.
In addition to the Lincoln customer relief efforts, Ford has announced a number of initiatives to help in the fight against the coronavirus. Highlights include:
Learn more about what Ford Motor Company is doing to aid in the fight against coronavirus and COVID-19.
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