Ford Coronavirus Financial Relief and New Car Incentives
Ford Motor Company’s response to the COVID-19 health crisis and the ensuing economic upheaval was among the first and the most aggressive among automakers that created coronavirus payment plans and programs to assist existing customers and entice new ones.
With hundreds of millions of American workers suddenly idled by business and plant closures, health-related lockdowns, and travel restrictions, the auto manufacturers battled strong headwinds in late March and for most of April. Now, signs of economic life and cautious optimism offer hope that the worst is over, even if the automotive retail, service, and repair landscape is altered for the foreseeable future.
Nevertheless, to help current customers who are suddenly experiencing bad times and to persuade other consumers that now is a good time to buy a vehicle, Ford has instituted a number of initiatives designed to answer consumer needs.