
Saab, the Swedish automaker known for its "quirky" design, center-console-mounted ignition and its "Born From Jets" ad campaign touting the company's aircraft heritage, is getting a fresh start. As the brand transitions to new ownership, Saab is returning to its roots, focusing on aircraft-inspired, progressive Scandinavian design and a driver-oriented cockpit. The first model to emerge from the "new" Saab is the redesigned, 2010 Saab 9-5 premium sport sedan-the brand's flagship model, which joins the existing Saab 9-3 lineup and the 9-7X sport utility.
The redesigned 2010 Saab 9-5 features a completely new look, taking cues from the Aero X concept car. Available with an array of high-tech features, including adaptive lighting, adaptive cruise control, driver-selectable adaptive chassis control with real-time damping, and Saab's XWD (cross-wheel-drive) technology, the redesigned 9-5 sedan will also offer an array of turbocharged engines. Available in Linear, Vector and Aero models, the new 9-5 sedan will be built at the company's headquarters in Trollh_ttan, Sweden, and will be available later in the 2010 model year.
With the introduction of the redesigned 2010 9-5 sedan, Saab is clearly heading in a new direction in terms of vehicle design-one that makes a bold new statement yet still pays homage to the company's aircraft heritage. And while the company has kept its focus on a driver-oriented cockpit (complete with the vehicle's ignition between the seats), the most striking element of the new 9-5 is its exterior design, which includes a deep grille flanked with curving, ice-block headlamp units; rear light bar; wraparound window glass; a falling roofline; fenders that "melt" into the wheels; and a recessed rear window. Frontal styling is inspired by the Aero X concept car, and the new 9-5 features some familiar Saab brand cues, such as the "hockey stick" belt line.
In addition to its new design, the redesigned 2010 Saab 9-5 sport sedan features an array of high-tech features, including an aircraft-like, head-up information display (Pilot HUD); adaptive lighting (Bi-Xenon Smart Beam); adaptive cruise control; Saab DriveSense adaptive chassis with real-time damping control; keyless entry and starting; tri-zone air conditioning; dynamic parking assistance; and Saab XWD with a rear eLSD.
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