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It can be challenging to update a model like the Ford F-150, which is already at the top of its game. However, Ford has some experience with this as its F-Series pickup truck has been at the top of the U.S. bestsellers list for over forty consecutive years.
The 2024 Ford F-150 offering is broad and diverse, ranging from base-level work trucks to high-end luxury models and extreme off-road-capable machines. Multiple powertrains, including the PowerBoost Hybrid, and class-leading towing and hauling all contribute to this truck's continuing success. Ford also plans to capitalize on the popularity of its hybrid F-150 by doubling its output in 2024, now making up 20 percent of total F-150 production.
Photo: Perry Stern
While the F-150 isn't all new for the 2024 model year, noteworthy updates are found throughout the lineup. Changes for the new model year include:
While Ford has simplified the F-150 lineup for the 2024 model year, it is still quite extensive, with hundreds of configurations possible. Trim levels range from the basic XL, which starts at around $39,000, to the luxurious Platinum, priced at around $76,000. There is also the off-road-ready Tremor, which starts at around $66,000, and the extreme Raptor R, which resides at the top of the price ladder with a base price of around $112,000.
Previously, JD Power reviewed the 2021 Ford F-150. This review focuses on the F-150's updates for 2024 and how they potentially impact its overall consumer appeal.
Ford invited me to Palm Springs, California, to spend time with the updated F-150 PowerBoost Hybrid and the off-road-ready Tremor and Raptor. In the following sections, our independent expert analyzes a 2024 Ford F-150 Lariat PowerBoost Hybrid equipped with the following options:
The test vehicle's price was $82,610, including the $1,995 destination charge to ship the truck from the Dearborn, Michigan, assembly plant to your local dealership.
Photo: Perry Stern
The 2024 Ford F-150 gets the latest version of BlueCruise, the company's advanced driver assistance system (ADAS) that allows hands-free driving on many limited-access freeways. BlueCruise 1.2 is available for XLT and higher trims and comes with a 90-day free trial. Once the trial is complete, buyers can purchase a subscription on a monthly or annual basis.
I headed out of Palm Springs in my F-150 PowerBoost hybrid, and with plenty of power on tap, I quickly accelerated onto I-10. Once the truck reached 70 mph, I activated the adaptive cruise control, and the digital driver's display indicated that BlueCruise was active and the truck was operating hands-free.
The updated BlueCruise system works seamlessly, keeping the truck in its lane and at speed without driver input. However, when I noticed debris on the road, I took the wheel and swerved around the hazard. The system continued to operate and took over the steering when I let go of the wheel.
When the vehicle ahead of me was moving slower than the speed limit, rather than taking over the wheel to pass the slower car, I used BlueCruise 1.2's new automatic lane-change feature. I activated the left turn signal, and the system checked for a clearing, then automatically changed lanes, moving around the slower vehicle. Activating the right turn signal brought the truck back to the center lane.
The updated BlueCruise system will also detect a vehicle in the adjacent lane and move slightly away from it while staying in the lane to provide a bit more room, mimicking what a typical driver might do.
All 2024 Ford F-150s come standard with a 12-inch digital instrument cluster and a 12-inch LCD touchscreen infotainment display, giving even the most basic XL trim a high-tech look. The primary display nicely integrates into the dashboard for easy access by the driver and passenger.
The F-150's infotainment system uses the company's latest version of Sync, which provides an intuitive interface with quick links to the most used features. Connectivity is now through a 5G modem that provides quicker mapping, faster over-the-air (OTA) updates, and a speedy hotspot that up to 10 devices can use simultaneously.
A large head-up display, offered for the first time in the F-150, complements the digital driver display. Both displays are configurable to show pertinent information about BlueCruise status, drive modes, tow/haul functions, and navigation.
Also debuting for 2024 is a new service provided by Ford: Stolen Vehicle Services (SVS). According to Ford, the F-150 will be the first model in North America to be protected by SVS. The system alerts customers if it detects any attempt to access, tamper with, or tow their F-150. If the customer confirms that there is an issue, SVS will contact the authorities and provide vehicle location information to recover the vehicle.
Photo: Perry Stern
It used to be that a pickup truck tailgate went up and down, and that was about it. However, today's trucks offer considerably more innovation when it comes to the tailgate.
Ford's tailgate features were already quite useful, including the slide-out step with a handle for easily climbing into the bed. Ford continues to innovate for the 2024 model year by introducing the Pro Access Tailgate. In addition to the typical up/down functionality, this new tailgate features a swing gate in the center that opens like a door.
The swing gate makes it easy to access cargo in the truck bed without reaching the tailgate. A wider step bumper and available fold-out step provide an easy way of climbing in and out of the pickup bed without kneeling on the dirty tailgate. The opening allows easy access to the Pro Power Onboard power outlets and a new storage box integrated on the right side of the bed.
The Pro Access Tailgate also solves the issue of getting into the truck bed when a trailer is attached. With a detent at 37 degrees, the swing gate can open enough to reach the bed without hitting the trailer jack. This doesn't work with a traditional tailgate. An additional detent at 70 degrees helps when opening in a tight space, or the gate can open a full 100 degrees.
With a wide variety of offerings, there is an F-150 for just about any truck need, including off-road adventures.
The F-150 Tremor offers all the truck's utility and convenience, impressive off-road capability, and a unique rugged look. Styling is updated for the 2024 model year to further differentiate it from the rest of the lineup, with a wider grille, orange accents, and a modular front bumper trimmed in Tarnished Dark Anodized and Carbon Black for a more aggressive look.
The Tremor stands out with raised ground clearance, unique running boards, and 33-inch off-road tires, but the truck does more than just look like an off-roader. It has a longer-travel suspension, off-road shocks, an electronic-locking rear differential, and unique features like Trail Turn Assist and Trail Control with one-pedal driving.
Driving the Tremor through some challenging terrain outside Palm Springs, the big truck impressed me with its rock-climbing ability and excellent traction in loose dirt. While the Tremor is quite capable of handling rough terrain, the ride can be pretty jarring. Even at slower speeds, I bounced around the cabin more than I would have liked.
For customers looking for a truck designed to handle rough terrain at speed, there's the F-150 Raptor. For 2024, the top-level Raptor R gets a boost in power with its supercharged 5.2-liter V8, which now puts out 720 horsepower. Ford upgraded the Raptor's Fox Live Valve shocks with continuously variable compression and rebound control for the new model year, helping the truck deliver a smoother, more controlled ride.
Photo: Perry Stern
Thanks to functionality, technology, and performance upgrades, the already popular F-150 should easily continue its reign in 2024 as the best-selling full-size pickup truck in America. Increasing production of the versatile PowerBoost Hybrid adds to the mix and could earn the F-150 the best-selling hybrid crown as well.
With a lineup that boasts excellent functionality and performance as well as trims that range from basic work trucks to ultra-luxury to extreme off-roaders, there is arguably an F-150 for every possible truck need. Add in the class-leading towing and hauling as well as the available PowerBoost hybrid with its onboard generator, and it's no wonder that the F-Series has maintained its sales lead over strong competitors like the Chevrolet Silverado, GMC Sierra, and Ram Pickup for more than four decades.
The updates arriving with the 2024 model year should ensure that the F-150 will continue to be the popular choice among full-size truck buyers.
Perry Stern has worked in the automotive industry for over 30 years and has always been a car enthusiast. Driving almost every new car on the market, Perry has written for multiple publications in addition to his work for jdpower.com. Recently relocated to southeast Michigan, Perry is still crazy about cars, especially his 2006 Mazda MX-5 Miata.
