A report by Automotive News claims that Honda is discontinuing three low-volume models in the U.S. market. After the 2020 model year, Honda is eliminating the Fit small car, the Civic 2-door coupe, and the Accord with a manual transmission.
Gary Robinson, assistant vice president of product planning for American Honda, told the industry trade journal: "I get it that there are people who will be disappointed, but I have complete confidence that what we're going to be able to offer people in the marketplace, they're not losing anything."
Consumers seeking a small, affordable Honda gravitate to the company’s HR-V small SUV, which shares plenty of characteristics with the discontinued Fit, including its “Magic Seat” utility configurations that make both vehicles unique in the marketplace. For every Fit Honda sells three customers choose the HR-V, which will become Honda’s least-expensive vehicle. Both vehicles are assembled in a factory in Mexico. Discontinuation of the Fit allows Honda to expand HR-V production.
Only 6% of Civic buyers choose the 2-door coupe model, down from 16% when the car was last redesigned. Honda will continue to offer the increasingly popular Civic 5-door hatchback, and plans to move production of that model from the United Kingdom to the U.S. The next Civic redesign is scheduled for the 2022 model year.
Just 2% of Accords sold in America have a manual transmission. Automotive News reports the automaker stopped building 2020 Accords with a stick-shift late in 2019 and has enough in current inventory to satisfy demand in advance of a 2021 Accord refresh arriving in the fall. Manual gearboxes remain available for the Civic which, according to Robinson, will receive important changes with its next redesign.
The information in this article is based on a report in July 17, 2020 report in Automotive News.
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