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Ford's position in the full-sized truck industry is that of a benchmark. The Ford F-150 has a reputation for dependability and most recently for innovation. Defining itself in the current truck segment is the incorporation of aluminum body panels, turbocharged gasoline engines and Pro Trailer Backup Assist. Realizing differences among truck buyers, Ford has devoted efforts in recent years to constructing specialized versions of their F-Series line-up. The F-Series Super Duty is created for heavy-duty towing and hauling offering high-torque diesel power. Fitted with an array of off-road handling features such as a strengthened suspension, the Ford F-150 Raptor is designed to convey a fun side to the job ready F-Series line. For a long time, Ford was also a major player in the small pickup truck sector with the Ranger.
