2015 U.S. APEAL Study Results
The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study.SM The study, now in its 20th year, measures how gratifying a new vehicle is to own and drive and is the industry benchmark for new-vehicle appeal in terms of performance and design. This year, the overall industry APEAL Index score has increased by 4 points from last year (798 vs. 794, respectively, on a 1,000-point scale).
The 2015 study finds that certain safety features can significantly boost APEAL Index scores. For example, the overall score among owners of vehicles with blind-spot monitoring and warning systems is 38 points higher than among those whose vehicle lacks these systems.
"Unlike other technologies, such as voice recognition, that can be challenging to operate, most safety features provide information in a more intuitive way, giving owners a greater sense of security," said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. "Not only are models increasingly offering systems that improve safety and visibility, but owners are also using them on a regular basis. This can go a long way toward generating positive feelings about their vehicle overall."