Simplex Motorcycle For Sale
The Simplex Manufacturing Corporation was founded in the late 1920s in New Orleans, Louisiana. The founder was a Harley-Davidson dealership owner, who had pitched the manufacturer the concept of a smaller, lighter motorcycle to get young, novice riders to buy new Harleys. When Harley-Davidson rejected his offer, Paul Treen invested $25 in founding a new company: Simplex.
Treen then went to work, and in 1935, he introduced the Servi-Cycle. True to its name, the Simplex Servi-Cycle is little more than an oversized, motorized bicycle with a tiny, 130cc two-stroke engine. It would remain in production for twenty-five years, undergoing little to no cosmetic changes from the original model.
Treen was known as a hands-on owner and spent much of his time in the design shop working with the company’s engineers. In the mid-1950s, he partnered with Western Auto to sell Simplex motorcycles under Western’s Wizard brand. Improvements were rolled out as they were developed, without the reference to model year, to be made available to customers as soon as possible. In addition, Treen had success in his family life; his son, David Conner Treen, would grow up to become Governor of Louisiana.
Unfortunately, while the Servi-Cycle’s design was cutting edge in the 1930s, it was woefully out-of-date by the 1950s. Rather than radically redesign the bike or try something entirely different, Simplex simply ended production in 1960. The company would continue to sell a small number of go-karts and minibikes for the next fifteen years until they finally went out of business. By then, Treen was no longer involved; he had sold his interest in Simplex in 1972.