Recent Arrival! 2023 Volkswagen Jetta GLI 2.0T Autobahn CARFAX One-Owner. Deep Black Pearl At Principle BMW of San Antonio, we are more than just a dealership, we are a five-time BMW Center of Excellence winner and your destination for the best selection, service, and value in Texas. As one of the largest BMW dealerships in North America, we offer an unrivaled inventory of luxury performance vehicles paired with expert knowledge, and an unwavering passion for the Ultimate Driving Machine. Experience the difference at Principle BMW of San Antoniowhere luxury meets performance, and guests become family.