2018 New Car Appeal Shows Biggest Improvement in History
Joseph Dobrian | Jul 25, 2018
In this year’s study, the industry average APEAL score increases to 820 points (on a 1,000-point scale) from 810 in 2017, with significantly higher scores in all 10 of the study’s evaluation categories. Of the 31 rank-eligible brands included in the study, 23 gain in customer satisfaction from 2017.
“The automotive industry is performing exceptionally well, with manufacturers making record-breaking improvements year over year,” said Dave Sargent, Vice President, Global Automotive at J.D. Power. “It’s a great time to buy a new car or truck. There are a lot of high-quality, appealing vehicles in every segment of the market and shoppers don’t have to spend a fortune to get one.”
The APEAL Study measures owners’ emotional attachment and level of excitement across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat.