2026 Toyota RAV4

Qualification: Contact NFL HR Answers to request your authorized NFL Partner* Incentive Offer Consumer Cash Request Form. Take your authorized Consumer Cash Request Form to your local Toyota dealer and use towards the purchase or lease on any* new, unused and unlicensed, Toyota vehicle out of dealers ground stock inventory. Apply incentive offer towards the purchase or lease. Surrender the authorized, completed and signed consumer cash request form to the dealer.

Eligibility: Customer must be a current, full-time employee of the NFL. Customer must be issued a TMNA authorized Toyota NFL Partner* Consumer Cash Request Form. Offer is non-transferable. Incentive offer must be applied to the sales/lease.

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Retail Military Appreciation

Expires: 06/30/2026

$500

Qualification: Provide verifiable proof of military status or proof of active service, required at the time of purchase, in the form of one of the following documentations: 1) Leave and Earning Statement, Military Identification Card (no photo copy required to be sent to TFS), Veterans/Retirees DD Form-214 (Not all applicants with a DD-214 will qualify. Applicant must be honorably discharged within two calendar years or retired). 2) Receive a salary sufficient to cover ordinary living expenses and vehicle payments. 3) Be credit approved by TFS.

Eligibility: Must be in current active duty status in the U.S. Military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve); OR a U.S. Military inactive reserves (Ready Reserve) that are part of the Individual Ready Reserve, Selected Reserve and Inactive National Guard; OR an honorably discharged veteran of the U.S. Military within two calendar years of their discharge date; OR a retired U.S. Military, regardless of the date of separation from active service; OR a Household member of an eligible U.S. Military personnel. Dealer participation eligibility is driven by program rate type (standard or subvened and retail or lease). Please refer to the applicable rate letter for full participation eligibility details. Verify with ID.me to verify if you qualify

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College Graduate

Expires: 06/30/2026

$500

Qualification: To obtain the College Graduate Rebate, you must be (1) enrolled in or be a graduate from an Eligible School, (2) fulfill an Eligible Degree Status and (3) provide proof of Eligible Degree Status all as defined under college graduate rebate program guidelines. Must be approved for credit by, and fiance or lease the Vehicle through a participating Dealer and Toyota Financial Service (TFS).

Eligibility: All eligible schools must be located within the 50 United States, Puerto Rico or the U.S. Virgin Islands. In all cases, graduates have two years from receipt of their degree to take advantage of the program. Dealer participation eligibility is driven by program rate type (standard or subvened and retail or lease). Please refer to the applicable rate letter for full participation eligibility details. Verify with ID.me to verify if you qualify

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Vehicle Special Purchase Program

Expires: 06/30/2026

$300

Qualification: The Buyer may not combine any other TMS, GST, SET or Dealer Incentives with the Toyota Vehicle Special Purchase Program such as, but not limited to, special financing, subvented lease rates or other cash incentives not listed on Attachment A. An exception is the Buyer may combine the Military, Recent College Graduate, or T-DRIVE incentives (when available) with the Toyota Vehicle Special Purchase Program Attachment A incentives

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2026 Toyota RAV4 Photos and Videos

Selected Trim: LE AWD

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$681.19 per month

Actual price and payments may be different due to local rebates, specials, fees, and credit qualifications. Consult your dealer for actual price, payments, and complete details.

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Consumer Ratings

2026 Toyota RAV4

Out of 100

The JD Power 100-Point Score is based on hundreds of thousands of independent and unbiased opinions of verified car owners.

See the 2026 Toyota RAV4 model page for more details.

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NFL Partner Incentive Program

Expires: 01/04/2027

$500

See Details

Retail Military Appreciation

Expires: 06/30/2026

$500

See Details

College Graduate

Expires: 06/30/2026

$500

See Details

Vehicle Special Purchase Program

Expires: 06/30/2026

$300

See Details

2026 Toyota RAV4

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$31,329 - $35,245

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2026 Toyota RAV4

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Best Deals & Incentives near Columbus, OH

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What People Are Paying

$31,329 - $35,245

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2026 Toyota RAV4 Photos and Videos