The GV70 is Genesis's entrant into the compact luxury SUV segment. In terms of size and features, the GV70 competes directly with the Audi Q5, BMW X3, Mercedes-Benz GLC, and Porsche Macan. While very well-equipped, the Genesis is priced closer to entry-level luxury cars offered by those same prevalent competitors. The Genesis represents excellent luxury value, with a luxury and performance value ratio better than nearly any rival in its segment.