The GV70 Electrified is Genesis's entrant into the small-size electric luxury SUV segment. In terms of size and features, the GV70 competes directly with the Audi Q6 E-tron, BMW iX, and Mercedes-Benz EQE. While very well-equipped, the Genesis is priced closer to entry-level luxury cars offered by those same prevalent competitors. The Genesis represents an excellent luxury value, with a luxury and performance value ratio better than just about anything in its segment.