The Volvo XC40 is a compact luxury SUV competing with the likes of the BMW X1, Mercedes GLA and Audi Q3. While the Volvo XC40 has a price that might be smack dab in the middle of its competitors, Volvo has offered a unique way of "owning" the new XC40. For a monthly fee, people can "subscribe" to the compact SUV, paying for it on a monthly basis. Volvo claims that there is no long-term commitment, and that insurance and maintenance are included in that price, making it a pretty sweet deal for anyone who only needs a car for a couple of years and who doesn't want to deal with many of the traditional hassles of car ownership.
