The Toyota Crown can be considered a "near luxury" car. Although it carries the traditional Toyota marque instead of a higher end badge, the Crown Signia still features equivalent if not greater levels of luxury than cars from other upscale makes. The Crown Signia competes against the Jeep Grand Cherokee, Hyundai SantaFe Hybrid, and Mazda CX-70. This hybrid model is a sporty addition to the Toyota lineup.