The Urus is a Lamborghini primarily, so it is not going to be inexpensive. It remains a standout in the luxury SUV segment, delivering exhilarating performance, stunning design, and a wealth of high-end features. Of course, a big part of the value of this vehicle is in its exclusivity the Urus competes with the Bentley Bentayga, as well as the Aston Martin DBS and the Ferrari Purosangue.