The Rio is Kia's least-expensive entry in their lineup. Styling for this generation is clean and sophisticated with Kia neatly incorporating its family grill into the car's front fascia. Competitors include other subcompacts such as the Honda Fit, the Ford Fiesta and the Toyota Yaris. While those cars tend to remind buyers that they're dealing with simple, bare-bones transportation, the Rio offers enough comfort, convenience, and sophistication to feel a little bit classier, all while undercutting those rivals on price.
