The GV80 is Genesis's entrant into the mid-size luxury SUV segment. In terms of size and features, the GV80 competes directly with BMW X5, Audi Q7 and the Mercedes GLE-class. While very well-equipped, the Genesis is priced closer to entry-level luxury cars offered by those same prevalent competitors. The Genesis represents an excellent luxury value, with a luxury and performance value ratio better than just about anything in its segment.