The GV70 is Genesis's entrant into the small-size luxury SUV segment. In terms of size and features, the GV70 competes directly the Acura RDX, BMW X3, Lexus NX, Mercedes-Benz GLC and Volvo XC60. While very well-equipped, the Genesis is priced closer to entry-level luxury cars offered by those same prevalent competitors. The Genesis represents an excellent luxury value, with a luxury and performance value ratio better than just about anything in its segment.