Bentley is generally regarded as an "ultra-luxury" brand, with prices befitting such a title. The Continental fits right in with this description, as it endeavors to give buyers the best of everything with as few compromises as possible. The Continental competes directly with the industry's major luxury brands such as Mercedes Benz, Porsche, and BMW.
None of those brands offer anywhere near the kind of exclusivity that comes with the Bentley nameplate. But the Continental offers plenty of merits beyond that as well. Few cars can match the Continental's blend of comfort and speed, while the styling inside and out offers buyers something much more beautiful than any of its rivals.
