The Seltos competes with other small SUVs the likes of the Mazda CX-30 and Ford Escape and the Honda HR-V. The Seltos' competitive pricing, starting below $22,000 but manages upright SUV proportions, something that the cheaper HR-V can't claim. Kia has made a push towards offering lots of convenience tech with their vehicles, bringing the most desired standard equipment to entry-level models to maximize value. Smart cruise control and lane-following assist are optional on the Seltos, very advanced options for this price point.
