The BMW X7 is the largest and most expensive SUV in their lineup, positioned as the next step up from the X5, though it is also bigger and more expensive than the swoopy and sporty X6. Its positioned primarily to do battle with the Mercedes Benz GLS. While both vehicles are nice, the styling of the GLS is extremely pedestrian, while the X7's styling certainly makes a statement. The BMW also offers a far more interesting driving experience, with a bit more feel and just a hint of sports car DNA baked into the experience. There are cheaper alternatives such as the Audi Q7 and the Cadillac Escalade, though both can easily be optioned up to rival the price of the BMW X7. However, the Audi feels a little more cramped inside and has been around for several years, while the X7 is a brand new vehicle. The Escalade feels plenty big but doesn't have the quality or style present in its Germanic competition.
