Pricing for the e-tron starts around $75,000, which places it at starting price below that of the Tesla Model X, the Audi's closest rival. The e-tron's claimed range is competitive with the Tesla's, as is its 0-60 mph performance numbers. Unlike Tesla however, Audi has been building cars for decades and with that comes great experience designing, building and providing a certain luxury/performance experience. For some, the Audi's conservative styling is a benefit as it looks a lot like other conventional crossovers. The e-tron also styled to look like other Audis, which is to say it's the most stylish electric vehicles available from any automaker.