The Mercedes-Benz CLA is the German automaker's attempt to compete with the likes of the diminutive Audi A3 and the BMW 1-Series. Buyers continue to want all of the technology and luxury features of larger cars without the size or fuel consumption, and Mercedes-Benz hopes that attractive styling, a low base price, an upscale name and lots of luxury know-how will be enough to convince them to take a serious look at the CLA.