In terms of size and features, the Genesis competes with midsized luxury sedans such as the BMW 5-Series and the Mercedes E-Class. While very well-equipped, the Genesis comes in price closer to entry-level luxury cars such as the BMW 7-Series and the Mercedes S-Class. For those willing to overlook a little bit of brand snobbery, the Genesis represents an excellent luxury value, offering an excellent luxury and performance value ratio than anything in its segment.